PLACAS – A new typeface by PEMEX

placas_pemex_lolc“I fully understand and realize the major influence my culture has on so many of the things we see and are a part of. The Chicano history of placas stems far deep into the southern California lifestyle of survival. In the early 70′s the major racial conflict involving the corrupt police departments and minority groups lead to the creation of gangs. This is my representation of that. Enjoy.” – PEMEX

Typeface now available.